As a consultant my goal is to help small businesses and not-for-profit organizations with their media and social media outreach. I very much enjoy the problematic of how best to communicate and to whom that these types of organizations face in their outreach goals. Social media is especially interesting, as it is an ever expanding world with many, many different platforms. I’ve heard more than once that “we need to be there” without any thought given to why, how or where. It is fun to jump on bandwagons and try new things out, but thought needs to be given to the why. Tools are not strategies and the many different social media platforms often distract you from your actual goal. Always remember the why and then you can figure out the who, what, where, when and how.

Stay tuned for news about what’s next in the world of Kealey Communications!

Online journalism panel – You Can’t Fight the Future with Kirk Lapointe of the Vancouver Sun, Greg Horn (Kahnawakenews.com, David Beers of The Tyee

Ottawa’s Information Lockdown and What Journalists Should DO About it with Rob Russ, CP, Kady O’Malley, CBC Ottawa and Pierre Duchesne, Radio-Canada – please note the stars I’ve drawn are book marks in the audio if you want to move around the recording.

The first panel was “Business sustainability: who will provide quality content and how?”. It featured Robert Picard, who is the Director of Media Management and Transformation Centre at a University in Sweden as well as a Fellow of the Reuters Institute, University of Oxford and Dr. Fred Fletcher, UBC Grad School of Journalism and Canadian Media Research Consortium. The panel was moderated by Ottawa’s own Carleton University prof, Christopher Waddell.

The second panel discussion was the “Role and relevance of national cultural policymakers and regulators in a borderless world” – any star is a bookmark and you can download it. Panelists were Sheridan Scott, Bennett Jones LLP, Richard French, CN Tellier Prof of Business and Public Policy at the University of Ottawa, and Peter Menzies, Commissioner, Alberta and Northwest Territories, Canadian Radio and Television and Telecommunications Commission, all of whom were moderated by Mary Lou Finlay of CBC fame.

The third panel of the day was moderated by the very talented and lovely Jennifer Corriero from Taking IT Global (who tried to get me to be a big brave girl and ask a question but I couldn’t bring myself to face the microphone), and she was in charge of the discussion entitled “Alternative content production and distribution models” which was gave the audience a good view into The Tyee through its Founding editor, David Beers, Tou.tv by Executive Director of Internet and Digital Services, Genevieve Rossier and Donna Logan who is President of the Canadian Media Research Consortium. Again, each star is a bookmark so that you can fast forward through the talks.

Andrew Potter gives a reflection/summary of the two day symposium:

David Mitchell, president of the PPF and David Walden, Secretary-General, Canadian Commission for UNESCO did the introductions:

Download research paper

As always feedback welcome!

C.

Nvivo is a qualitative data analysis software that is apparently going to make my life easier but thus far I’ve found out that it won’t run on my mac, costs $200 and is only installed on four machines on the entire University of Ottawa campus. Nonetheless, I’ve recalled all the books from the library on the program and have set out to try and figure out how to parse my data into the program. Thus far I have had no luck. I am desperately hoping to find someone who actually knows how to use the program!

So yeah, if you know Nvivo and want my undying love (or some reasonable facsimile) please let me know!

Please be patient as always because the audio is a bit slow to load.